Next-Generation Personalized Nutrition Market Overview:
The global next-generation personalized nutrition market is expected to grow at a compound annual growth rate (CAGR) of 15–17% from 2025 to 2030. This expansion is fueled by rising consumer emphasis on health and wellness, rapid progress in nutrigenomics, increasing rates of chronic diseases, and the growing integration of digital health technologies into nutrition services. Despite strong momentum, high implementation costs and the need for greater consumer education may pose challenges to sustained growth.
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Next-generation personalized nutrition involves customized dietary recommendations developed using advanced technologies such as genetic testing, microbiome analysis, and AI-based data interpretation. By considering an individual’s genetic profile, metabolic characteristics, lifestyle habits, and health objectives, this approach delivers highly tailored nutrition strategies. Unlike conventional, standardized diet plans, it prioritizes individual differences to optimize health outcomes. These innovations aim to improve overall well-being, support disease prevention, and provide targeted solutions based on unique nutritional requirements.
Rising Consumer Awareness Fueling Demand
Increasing awareness of preventive healthcare and overall wellness is a key driver of market demand. Consumers today are more proactive about managing their health, leading to greater interest in personalized nutrition solutions. The growing prevalence of chronic conditions such as obesity, diabetes, and cardiovascular disorders—along with an aging global population—has further accelerated demand for nutrition-based interventions.
At the same time, digital health platforms and wearable technologies offer real-time physiological data, enabling individuals to make informed dietary adjustments. Government initiatives and organizational campaigns promoting nutrition education have also contributed to stronger adoption. As consumers become more informed, they seek sustainable, science-backed approaches that align daily eating habits with long-term health goals. Personalized nutrition effectively connects these goals with actionable dietary strategies, making it increasingly attractive to health-conscious individuals.
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AI-Driven Innovation Transforming the Market
Artificial intelligence is playing a transformative role in advancing personalized nutrition. AI-powered systems can process extensive datasets from genetic screenings, microbiome analyses, and lifestyle tracking tools to generate precise, data-driven dietary recommendations. These platforms continuously refine nutrition plans using real-time data from wearables and health apps, ensuring alignment with evolving health conditions and objectives.
For instance, AI algorithms can identify subtle metabolic changes and recommend timely dietary modifications. Additionally, intuitive interfaces and virtual coaching features enhance user accessibility and engagement. By translating complex biological data into practical insights, AI makes personalized nutrition more scalable and efficient, driving innovation and expanding its reach to a broader consumer base.
Competitive Landscape
The global next-generation personalized nutrition market includes both established corporations and emerging innovators. Prominent players include BASF SE, DSM, Herbalife Nutrition, Amway, CircleDNA (DNAfit), Wellness Coaches, Noho Health Inc. (Care/of), Habit Food Personalized, LLC, Persona, Bactolac Pharmaceutical, Inc., Balchem Corporation, and Foodsmart, among others. Companies in this space commonly pursue strategies such as new product launches, strategic partnerships and collaborations, and expansion into new geographic markets to strengthen their competitive positions and capture growing demand.
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Market Segmentation
This report by Medi-Tech Insights provides the size of the global next-generation personalized nutrition market at the regional- and country-level from 2023 to 2030. The report further segments the market based on product type, providers, dosage forms, application and end-user.
- Market Size & Forecast (2023-2030), By Product Type, USD Million
- Dietary Supplements and Nutraceuticals
- Functional Food and Beverage
- Digitalized DNA-based Diet
- Sports Nutragenomics
- Others
- Market Size & Forecast (2023-2030), By Providers, USD Million
- Wellness and Fitness Centers
- Medical Profession and Dietician
- Food Delivery Services
- Diagnostic Companies and Laboratories
- Market Size & Forecast (2023-2030), By Dosage Forms, USD Million
- Tablets
- Capsule
- Powders
- Liquids
- Others
- Market Size & Forecast (2023-2030), By Application, USD Million
- Standard Supplements
- Disease-Based
- Others
- Market Size & Forecast (2023-2030), By End-user, USD Million
- Hospitals
- Clinics
- Home Care
- Wellness and Fitness Centers
- Ambulatory Care
- Others
- Market Size & Forecast (2023-2030), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
- North America
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About Medi-Tech Insights;
Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers.
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