Increasing demand for minimally invasive treatments (MIT), technological advancements in medical display products, growing demand for multimodality displays, growth in the adoption of hybrid operating rooms, and short replacement cycles of the medical display are some of the key factors driving the global medical display market.
Medical displays are purpose-built solutions that provide enhancements in viewing angle, longevity, luminance, and noise reduction to enable substantially superior accuracy and effectiveness of medical images.
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Technological Advancements in Medical Display Fuels Demand in the Medical Display Market
As medical technology progresses, an increasing number of sophisticated medical devices are being launched in the market. Flat-panel displays, holograms, and head-mounted displays are dramatically changing the way medical messages are being communicated. Most displays used for medical imaging are liquid crystal displays (LCDs) backlit with either cold-cathode fluorescent lamps (CCFLs) or light-emitting diodes (LEDs). For instance, in January 2023, Barco announced the release of a new LED solution that completes its next-generation LED portfolio (alongside TruePix).
Growing Adoption of Multimodality Display Boosts the Medical Display Market
With the rapid enhancement of medical imaging technology, hospitals are now handling a larger volume and wider range of image data. Accordingly, medical facilities are challenged with adopting a variety of display systems for image interpretation. Multimodality imaging allows multiple images of diverse medical modalities (both color and grayscale) to be displayed on a single screen, enabling side-by-side comparisons and image fusions. Most medical displays are now designed to support multimodality imaging to improve diagnostic convenience and streamline system infrastructure.
The Rising Potential of Medical Display in Diagnostics Applications Drives the Medical Display Market
A wide range of medical images is used in diagnostics, such as mammography, computed radiography (CR), etc. Diagnosis becomes challenging and time-consuming when the images are unclear or of low quality. For an accurate diagnosis, fine shadow and slight grayscale changes need to be accurately reproduced onscreen. Medical displays help to better deliver the performance for several types of images that diagnostic professionals need, especially large-format color displays with 6MP and 8MP resolution. Therefore, the demand for diagnostic applications is expected to increase the demand for high-definition medical display monitors in coming years.
Effective High-Resolution Imaging Opens Opportunities for Growth in the Medical Display Market
High-resolution imaging and detection technologies allows for more precise timely diagnosis, reduce invasive and unnecessary procedures, and support preventive care. Medical displays feature essential medical imaging technologies that ensure effective performance according to the DICOM 3.14 GSDF standard for enhanced image interpretation and diagnostic accuracy.
North America Expected to Hold a Major Share in the Medical Display Market
From a geographical outlook, North America holds a large market share of the medical display market. This can be primarily attributed to the growing adoption of digital solutions in the operating room infrastructure, the resumption of mammography after covid, and the adoption of more high-end medical display products in the region.
Competitive Landscape
A few of the key players operating in the market include FSN Medical, Sony, EIZO, Barco, STERIS, and Advantech, among others.
Organic and Inorganic Growth Strategies Employed by Players to Establish Their Foothold in the Market
Players operating in this market are adopting organic and inorganic growth strategies such as collaborations, acquisitions, and new product launches to garner market share. For instance,
- In the March of 2023, EIZO Corporation announced that their RadiForce medical monitors and the latest version of RadiCS medical monitor quality control (hereafter QC) software comply with the new international standard IEC 62563–2 set forth by the International Electrotechnical Commission (IEC)
- In February 2023, Barco announced they have gained EU Medical Device Regulation (MDR) certificate and CE mark for their medical display portfolio
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