The global ostomy devices market is expected to grow at a CAGR of 4-6% in the next five years. The growing awareness regarding ostomy care products; increasing geriatric population; rising prevalence of ostomy-related conditions such as colorectal and bladder cancer, inflammatory bowel diseases (IBD), and urological disorder; favorable reimbursement scenarios for ostomy devices in developed countries; growing preferences for home-based stoma care; and advancements in ostomy device technology are some key factors driving the ostomy devices market.
An ostomy device is a type of prosthetic medical equipment designed to support individuals who have undergone ostomy surgery, a procedure that creates an opening (stoma) in the abdomen to divert waste from the body. These devices are crucial for managing the waste output from the stoma, which may include feces, urine, or mucus, depending on the type of ostomy—colostomy, ileostomy, or urostomy. An ostomy may be required due to various conditions, such as birth defects, bladder cancer, inflammatory bowel disease, diverticulitis, obesity, and other medical issues. Thus, ostomy devices help maintain hygiene, prevent leaks, protect the skin, and enable patients to live a comfortable and active life after surgery.
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Increasing cases of colorectal cancer drive market growth
Worldwide, colorectal cancer is the third most common type of cancer in men and the second in women with the highest incidence rates in North America, Australia, New Zealand, Europe, and Japan. Colorectal cancer is primarily diagnosed in persons 60 years and older. It is expected that the number of new patients with colorectal cancer will increase in the future. Surgery which is the most common treatment for colorectal cancer results in 10% of the cases in a permanent ostomy which in turn is expected to boost the market in the coming years.
Technological advancements in ostomy devices fuel their demand
Recent advancements in ostomy device technologies, materials, and design have transformed traditional products into more sophisticated, user-friendly solutions that address the evolving needs of patients and healthcare providers. Modern devices are now smaller, lightweight, and less noticeable under clothing, offering improved discretion and boosting user confidence. These devices incorporate advanced adhesives that minimize skin irritation, reduce allergic reactions, and enhance durability, allowing for longer wear times. Additionally, the integration of smart technology and IoT (Internet of Things) capabilities has enabled real-time monitoring of stoma output, leak detection, and mobile application alerts, providing patients with greater control and convenience in managing their care. Thus, these innovations significantly improve patients’ quality of life by enhancing comfort, confidence, and care management while addressing sustainability through eco-friendly designs and materials.
Competitive Market Analysis
The global ostomy devices market is marked by the presence of innovative and emerging market players such as Alcare Co. Ltd., B. Braun Melsungen AG, Coloplast A/s, ConvaTec Inc., Flexicare Ltd., Welland Medical Limited, 3M, Hollister Incorporated, Oakmed Healthcare, Pelican Healthcare Ltd., Salts Healthcare Ltd, Cymed, Marlen Manufacturing & Development Co., Nu-Hope Labs, Perma-Type Company Inc., Kimberly-Clark Corporation, SCA (Svenska Cellulosa Aktiebolaget), Torbot Group Inc., and OxMed International GmbH, among others. Some of the key strategies adopted by the market players include mergers and acquisitions, new product launches, strategic partnerships, and collaborations.
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Global Ostomy Devices Market Segmentation
This report by Medi-Tech Insights provides the size of the global ostomy devices market at the regional- and country level from 2022 to 2029. The report further segments the market based on product, surgery type, system type, and end user.
- Market Size & Forecast (2022-2029), By Product, USD Million
- Bags
- Accessories
- Market Size & Forecast (2022-2029), By Surgery Type, USD Million
- Colostomy
- Urostomy
- Ileostomy
- Market Size & Forecast (2022-2029), By System Type, USD Million
- One-piece System
- Two-piece System
- Market Size & Forecast (2022-2029), By End User, USD Million
- Hospitals
- Ambulatory Surgical Centers (ASCs)
- Home Care
- Other End Users
- Market Size & Forecast (2022-2029), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
- North America
About Medi-Tech Insights
Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers.
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