Some of the major factors propelling the market’s growth are the rise in GI procedures, the preference for less invasive surgeries, the growing use of single-use devices to prevent cross-contamination and ensure patient safety, the rise in colorectal cancer cases and screening requirements in most healthcare systems, the growing hospital investments in endoscopy facilities, and the advantages of endoscopic procedures.
Gastrointestinal (GI) diseases are disorders of the digestive system that involve a range of vital digestive organs such as mouth, esophagus, stomach, small and large bowels, rectum, anus, and GI connected organs (liver, gallbladder, and pancreas).
The burden of GI diseases such as colorectal cancer, gastroesophageal reflux disease, ulcerative colitis (UC), inflammatory bowel disease (IBD), and Crohn’s disease (CD) is growing globally and can be attributed to varying environmental factors brought on by changes in diet, industrialization, enhanced sanitation, and the increased use of antibiotics. Medical devices such as endoscopes, laparoscopes/surgical endoscopes, endotherapy devices, and laparoscopic devices play a vital role in the early & accurate diagnosis and treatment of potentially life-threatening GI diseases, which in turn opens up growth avenues for GI MedTech device manufacturers.
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The Resurgence of Gastrointestinal Endoscopic Devices Market Post Covid-19 Pandemic
Throughout 2020 and 2021, the Covid-19 virus spread rapidly and relentlessly across the globe and adversely impacted a multitude of industries worldwide. With lockdowns implemented, social distancing mandated, and widespread apprehension – Covid-19 adversely impacted health services internationally and the GI MedTech industry was no different.
Specialties such as gastroenterology were directly affected by Covid-19. The pandemic adversely impacted the workflow and safety of endoscopists, ancillary staff, and patients. Shortages of personal protective equipment (PPE), curtailed patient volume, dearth of testing kits, workforce furloughs, and lockdowns forced units to drastically reduce the volume of the procedures, postpone and even cancel GI procedures in medium- to low-risk cases. The dip in the number of GI procedures resulted in the decline of Gastrointestinal Endoscopic Devices revenue
However, since 2021, the Gastrointestinal Endoscopic Devices is on the recovery path. The market has been driven by the strong performance of GI MedTech companies in Japan, Europe, and North America, increased sales of gastroscopes and colonoscopes, the launch of innovative products, strong performance of the GI MedTech device manufacturers in North America, improving Covid-19 coverage globally and rising number of GI procedures.
“A price erosion in Gastrointestinal Endoscopic Devices is expected due to consolidation of group purchasing organizations (GPOs) in different markets and demand of discounts by cash-strapped hospitals in high volume purchases especially due to Covid-19 pandemic.” – Senior Director, Leading Endoscope Manufacturer, United States
Technological Advancements is driving the Gastrointestinal Endoscopic Devices Market
The Gastrointestinal Endoscopic Devices market is a technology-driven market and is marked by constant product enhancements/innovations. For instance,
- In May, 2022, Fujifilm showcased its new endoscopy innovations for the detection, diagnosis, and treatment of diseases at Digestive Disease Week (May 21-24), 2022. The firm showcased its entire portfolio of endoscopic imaging solutions for core gastrointestinal (GI), therapeutic, interventional, and third space endoscopy including ELUXEO® VISION, G-EYE® 700 Series Colonoscopes, El-740D/S Dual-Channel Endoscope, TRACMOTION [Fujifilm’s new device for endoscopic submucosal dissection (ESD)]
- In Feb 2022, Ambu received the 510(k) regulatory clearance of the Ambu® aScope™ Gastro and Ambu® aBox™ 2 in the United States. aScope Gastro is Ambu’s first sterile single-use gastroscope and includes new advanced imaging and design features in a combined solution with next-generation display and processor technology. With HD capabilities, the aBox 2 sets a new benchmark in terms of image quality and is at the centre of Ambu’s endoscopy ecosystem.
“Single-use gastroscopes counter concerns related to the long waiting lists and staff shortages. Ease of setup and elimination of reprocessing are other advantages offered by the system which is expected to drive its adoption.” – Professor, Leading Hospital, United States
United States Expected to Continue to Hold a Major Share in the Gastrointestinal Endoscopic Devices Market
The United States currently holds a major share in the Global Gastrointestinal Endoscopic Devices Market. It is expected to continue to hold a major share in the coming years due to the increasing number of endoscopic examinations, rising aging population, favourable reimbursement climate for endoscopy procedures, growth in minimally invasive endoscopic therapy procedures, rising concerns over cleaning, disinfection & sterilization, and higher quality expectations.
Organic and Inorganic Growth Strategies Adopted by Players to Establish Their Foothold
The Gastrointestinal Endoscopic Devices Market is marked by the presence of both established and new players. Players operating in the market adopt both organic and inorganic growth strategies such as new product launches, and partnerships to garner market share. For instance,
- In February 2022 Motus GI, received FDA Clearance to market the Pure-Vu® EVS System. The new Pure-Vu EVS System improves the speed of set-up, enhances navigation capabilities in tortuous anatomy, builds upon the excellent cleansing capabilities of the Pure-Vu system and enables physicians to rapidly overcome the challenges of poorly prepared colons during a colonoscopy.
- In November 2021, Micro-Tech Endoscopy launched the Lesion Hunter Cold Snare, a novel cold snare with an ultra-thin Nitinol wire. The cold snare offers two great features – the ability to trap the tissue regardless of how flat the lesion is, and the ‘cheese cutter’ capability to resect even larger lesions.
See also Global Urology Devices Market Overview The global urology devices market is poised for steady expansion and is projected to grow at a CAGR of approximately 6–7% during the forecast period from 2024 to 2029. This growth trajectory is primarily driven by the rising prevalence of urological disorders and urological cancers across both developed and developing regions. Key Request a free sample copy or view report summary: https://meditechinsights.com/urology-devices-market/request-sample/ An increasing global geriatric population is significantly contributing to market growth, as aging individuals are more prone to conditions such as benign prostatic hyperplasia, urinary incontinence, kidney stones, and bladder dysfunction. Advancements in urology treatment modalities and medical technologies are enabling more accurate diagnosis and effective treatment of complex urological conditions. Despite positive growth prospects, the high initial cost associated with advanced urology equipment and the shortage of skilled urologists in certain regions may restrain market expansion to some extent. Definition and Scope of Urology Devices Urology devices comprise a broad range of medical instruments and equipment used for the diagnosis, monitoring, and treatment of disorders affecting the urinary tract and male reproductive system. These devices are widely utilized in hospitals, specialty clinics, ambulatory surgical centers, and urology practices. Common urology devices include endoscopes, catheters, laser systems, lithotripters, robotic surgical systems, and various surgical instruments. Urology devices play a critical role in managing conditions such as kidney stones, prostate cancer, urinary incontinence, erectile dysfunction, and bladder disorders. Continuous innovation in this field is improving procedural efficiency, patient comfort, and clinical outcomes. Shift Toward Minimally Invasive Urological Procedures The urology devices market is witnessing a strong shift toward minimally invasive surgical procedures. Minimally invasive techniques offer significant advantages, including reduced hospital stays, shorter recovery times, and lower risk of post-operative complications. Procedures such as laparoscopic and robotic-assisted surgeries are becoming increasingly common in urology practices. Endoscopic devices and laser-based technologies are widely used for stone removal, prostate treatments, and tumor ablation. The growing preference for minimally invasive approaches is driving demand for advanced urology devices with enhanced precision and control. Integration of Digital Technologies in Urology Digital transformation is playing an increasingly important role in the evolution of the urology devices market. The integration of artificial intelligence is enhancing diagnostic accuracy and supporting clinical decision-making in urology procedures. Advanced imaging systems provide real-time visualization, enabling urologists to perform complex procedures with greater confidence. Telemedicine solutions are improving patient access to urology consultations, particularly in remote and underserved regions. Digital platforms are also enabling better treatment planning, patient monitoring, and post-procedure follow-up. Technological Advancements Driving Market Growth Rapid technological advancements are a key factor fueling growth in the urology devices market. Innovations in robotics have significantly improved the precision of procedures such as prostatectomy and nephrectomy. Robotic-assisted urological surgeries allow for enhanced dexterity, improved visualization, and greater surgical accuracy. Laser technologies used in lithotripsy and soft tissue ablation are becoming more efficient and safer for patients. Enhanced imaging systems and navigation technologies are reducing procedural risks and improving overall outcomes. Impact of Aging Population on Urology Device Demand The aging global population is a major driver of demand for urology devices. Older adults are more susceptible to urological conditions due to physiological changes and age-related degeneration. Benign prostatic hyperplasia is highly prevalent among elderly men and often requires long-term management or surgical intervention. Urinary incontinence and bladder dysfunction are also common among aging populations, increasing the need for diagnostic and therapeutic devices. As life expectancy continues to rise, the demand for urology devices is expected to grow steadily. Rising Incidence of Urological Disorders The prevalence of urological disorders is increasing globally, contributing significantly to market growth. Lifestyle-related factors such as obesity, diabetes, smoking, and poor dietary habits are increasing the risk of urological diseases. Kidney stones are becoming more common due to changes in diet and fluid intake patterns. Rising incidence of prostate and bladder cancers is driving demand for advanced diagnostic and treatment devices. Early diagnosis and effective management of these conditions rely heavily on modern urology devices. Growth Opportunities in Emerging Markets Emerging markets are expected to offer significant growth opportunities for the urology devices market. Rapid urbanization and improving healthcare infrastructure are enhancing access to specialized urological care. Governments in emerging economies are increasing investments in healthcare modernization and medical equipment procurement. Rising awareness of urological health and availability of trained specialists are further supporting market expansion. The growing middle-class population and increasing healthcare expenditure are driving demand for advanced urology devices in these regions. Challenges Limiting Market Expansion High acquisition and maintenance costs of advanced urology devices pose a challenge for healthcare providers, particularly in resource-limited settings. Limited availability of skilled urologists and trained technicians can restrict the adoption of sophisticated technologies. Regulatory approval processes and compliance requirements may increase time-to-market for new devices. Reimbursement constraints in certain healthcare systems may limit patient access to advanced urology procedures. Impact of Private Equity Investment in Urology Practices Private equity investment is emerging as an important growth catalyst within the urology devices market. Financial backing from private equity firms enables urology practices to improve operational efficiency and expand service offerings. Access to capital allows practices to invest in advanced urology devices and cutting-edge technologies. Private equity involvement supports consolidation and modernization of fragmented urology practices. Between January 2018 and 2022, only 26 urology-related private equity deals were recorded, indicating significant untapped consolidation potential. In comparison, other specialties such as dermatology, orthopedics, gastroenterology, and cardiology have seen substantially higher deal activity. A large proportion of practicing urologists are nearing retirement age, creating opportunities for private equity-led acquisitions. According to the American Urological Association, more than 55% of private practice urologists were aged 65 or older in 2022. Private equity deals offer retiring physicians the option to maintain ownership stakes while transitioning out of clinical practice. Competitive Landscape Analysis The global urology devices market is highly competitive, with the presence of established multinational corporations and specialized medical device companies. Leading players focus on continuous innovation, product differentiation, and portfolio expansion to maintain competitive advantage. Strategic acquisitions and mergers are commonly used to strengthen market presence and expand technological capabilities. Partnerships with healthcare providers and research institutions support product development and clinical validation. New product launches targeting minimally invasive and digitally integrated solutions are shaping competitive dynamics. Future Outlook of the Urology Devices Market The urology devices market is expected to witness sustained growth driven by technological innovation and increasing disease burden. Ongoing advancements in robotics, imaging, and digital health will continue to transform urological care. Replacement demand and technology upgrades will support steady growth in developed markets. Emerging economies will present strong expansion opportunities due to improving healthcare access and rising patient awareness. Overall, the global urology devices market offers attractive long-term growth potential supported by demographic trends, innovation, and expanding clinical applications. Key Players in the Global Urology Devices Market •Boston Scientific Corporation •Medtronic •Coloplast •Baxter International •Becton Dickinson •Stryker Corporation •Olympus Corporation •ConvaTec •B. Braun Melsungen AG •Fresenius Medical Care Get Free Sample Report: https://meditechinsights.com/urology-devices-market/request-sample/ About Medi-Tech Insights Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers
The Gastrointestinal Endoscopic Devices Market is expected to continue to grow in the coming years due to growing cases of GI disorders & requirements for endoscopes, laparoscopes/surgical endoscopes, endotherapy devices, and laparoscopic devices to diagnose and treat GI disorders.
Competitive Landscape Analysis : Gastrointestinal Endoscopic Devices Market
The gastrointestinal endoscopic devices market is marked by the presence of players such as Olympus, Boston Scientific, Pentax (Hoya), Fujifilm, Cook Medical, Karl Storz, Ethicon, Medtronic, Stryker, Medi-Globe, Ambu, Arthrex, Richard Wolf, ERBE, Micro-Tech, among others.
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