Growing occurrence of oral diseases, Increasing incidence of malocclusions cases such as tooth decay/ tooth loss, and jaw pain, technological advancements in orthodontic segment, and rising awareness regarding orthodontic treatment procedures are a few of the key factors driving the global orthodontic supplies market.
Orthodontics is a dental specialty that focuses on improving and maintaining the alignment of teeth. Orthodontic materials are used by orthodontists to fix crooked, overlapping, crowded, twisted, or gapped teeth. Some of the common orthodontic supplies include brackets, bands, buccal tubes, archwires, adhesives, lab supplies, and patient accessories.
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Technological Developments in Orthodontic Products Fuel the Orthodontic Supplies Market
With advancements in orthodontic technology, straightening teeth has become more comfortable, precise, and accurate. 3D computer models of teeth enable the orthodontist to create a treatment plan that is tailored to the individual needs. For instance,
- In May 2022, KLOwen Braces, Inc. secured funding of $10.5 million to leverage 3D printing, artificial intelligence, and digital indirect bonding to offer only 7- 7 custom solutions with options for both metal and clear brackets
- In May 2022, OrthoSelect announced the release of DIBS AI 7.0 which advances the science of precision digital bracket placement
Increasing Cases of Malocclusions Fuels the Demand for Orthodontic Supplies Market
Malocclusion is one of the most Common clinical dental conditions, affecting approximately 60% to 75% of the global population. Annually, approximately 21 million people Worldwide get treated by orthodontists. Most orthodontic patients continue to have their malocclusions treated with the use of traditional methods such as metal archwires and brackets, referred to as braces, augmented with elastics, metal expanders, headgear or functional appliances, and other ancillary devices. Clear aligners are also used in orthodontist treatment to fix malocclusion and jaw-related problems. The increased prevalence of malocclusion in the population is expected to enhance the demand for orthodontic supplies, thus driving the demand in Orthodontic Supplies Market.
Opportunities in Orthodontics Boost the Orthodontic Supplies Market
Technological advancements in orthodontics are helping patients with treatment, and orthodontists with providing the Highest quality treatment, and profitability. Recent advances in orthodontics include orthodontic aligners, smaller more comfortable braces, 3D imaging and digital scans, 3D Printing Resins, nickel & copper-titanium wires, and robotic wire bending & CAD/CAM technology.
Key Challenges/ Constraints in Orthodontic Supplies Market
The high costs going through dental procedures and complications associated with orthodontic treatments are some of the key factors Hampering the growth of the orthodontic supplies market.
North America Holds the largest share of the Orthodontic Supplies Market
From a geographical perspective, North America Dominates the market share of the orthodontic supplies market. This can be Primarily accredited to higher awareness about dental care and hygiene, higher adoption of technologically advanced products across all age groups, and the presence of key players in the region.
Competitive Landscape
Some key players operating in the Orthodontic Supplies Market include Align Technology Inc., Dentsply Sirona Inc., Straumann Group, Henry Schein Inc., American Orthodontics, G&H Orthodontics, and DB Orthodontics, among others.
Organic and Inorganic Strategies for Growth Adopted by Players to Establish Their Foothold in the Market
Players operating in this market are adopting organic and inorganic growth strategies such as collaborations, acquisitions, and new product launches to gain market share. For instance,
- In July 2022, Sage Dental and SheepMedical entered into a partnership to offer KiyoClear orthodontic aligners in the US. KiyoClear’s patented aligner-expander technology will be available to patients in Sage Dental’s 80-plus practices in Georgia and Florida
- In April 2022, Eon Dental announced the launch of a new and improved Eon Aligner ecosystem of solutions and support utilities. With this new launch, Eon Aligner will be able to provide more initiatives to its customers to deliver cutting-edge, patient- and doctor-centric solutions
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